PopUp Social Media Success Series: Get Expert Tips to Grow Your Small Business

I’m very excited to announce something I’ve been working on just for you: i PopUp Social Media Success Series! 🎉 Getting started Tuesday, October 15, at 1pm ETI’ll be hosting a six-week Instagram Live series, featuring amazing guests who will bring their A-game to help you fine-tune your small business social media strategy.

Whether you’re just starting out or looking to refine your approach, these sessions are packed with actionable information, practical tips, and real talk from industry experts. And the best part? You will gradually discover the tricks that inspired my new book, The Art of Small Business Social Media!

Here’s what you can look forward to:

Week 1: “AI Magic for Small Business Communications” with Kinsey Soderberg
AI isn’t just a buzzword—it’s changing the game for small business owners. Kinsey and I will dive into how AI tools can streamline your social media efforts, help you save time and increase your reach. Think about content creation shortcuts, smart editing, and more ways to make your life easier.

Week 2: “Blogging Is Not Dead” with Mike Allton
If you thought blogging was a thing of the past, think again. Mike Allton joins me to examine how blogging is still the powerhouse of SEO, authority building, and content marketing. We’ll cover everything from optimizing your posts to how blogging can be the perfect companion to your social media strategy.

Week 3: October 29 – “Building Authentic Connections on Social Media” with Sandra Sallin
Showing yourself as you really are online can make all the difference. Sandra and I will discuss the power of truth in building trust and creating a real connection with your audience. When you are ready to bring more you for your product, this session is for you.

Week 4: November 5 – “Pinterest for the Long-Game” with Amy Locurto
Pinterest is a powerful traffic-driving tool that stays active long after you hit “post.” Amy will join me to share tips for creating evergreen content, mastering Pinterest SEO, and building a strategy that will pay off in the long run.

Week 5: November 12 – “The Power of the Podcast: Amplifying Your Brand’s Voice” with Michelle Glogovac
Podcasts are a wonderful way to reach new audiences and build deeper connections. Michelle and I will discuss how you can use podcasting as a marketing tool, whether you’re starting your own or looking to get exposure to others.

Week 6: November 19 – “Telling a Community Success Story” with Jeff Sieh
Storytelling is the heart of engaging content. In this session, Jeff and I will explore how to craft stories that capture and engage your audience. You’ll learn how to turn your content into a narrative that keeps people coming back for more.

Week 7: Engaging Your Community: Secrets to Sustaining Growth with Kristina Bartold

Find out how to keep your community engaged and sustain growth over time. Kristina will share strategies for growing an active and loyal audience.

Save the Dates! 🗓️

Set your alarms Tuesday at 1pm ET (that 12 p.m. CT again 10am PT). Each week, we’ll be live with a different guest, covering relevant, actionable topics designed to help you take your social media strategy to the next level.

Why You Should Listen

This series is about giving you the tools and confidence to build a social media presence that truly reflects your brand. You’ll get real, unbiased advice from some of the best minds in the business, as well as a sneak peek at the strategies that fill the pages of my new book.

And the best part? You will have the opportunity to ask questions and interact with our guests in real time. It’s like a mini-masterclass every week, completely free.

How to join

Follow me on Instagram @PegFitzpatrick, and stay tuned for updates! Click the link in my Instagram bio for more details and to add the series to your calendar. Let’s make these next six weeks game changers for your social media strategy!