The Best APIs for Posting and Social Media Editing in 2024

List of the 6 best social media editing tools that offer APIs for posting, editing and analytics.

Throughout the years, our team has dedicated countless hours to researching, writing, and sharing insights on a wide range of topics, such as API programming, social media environments, and social network integration. One topic rose to the top: Our discussion of the best social media APIs for posting and planning has become an essential resource for many readers—from new AI content platforms and Content Management Systems (CMS) to dynamic agencies and automation-minded companies. their communication efforts.

As we move into 2024, we recognize the importance of staying relevant and providing the most accurate, actionable information to our readers. With this in mind, we’re reviewing a list of the best social media deployment and programming APIs to provide you with an in-depth analysis to find the right solution for your business.

Why Use Social Media API?

If you want to manually post and organize social media on networks like Instagram, Facebook, LinkedIn, TikTok, or YouTube, there are some great web-based posting tools out there. However, if you use an application or a SaaS platform, say for example an AI content generation application, your users often want an easy process to post to social media networks without having to download the content and do it manually. This sharing can be part of a workflow or an automated process, but the point is that you want to make sharing easy and convenient for your users without them leaving your platform.

An integrated social media API makes it possible to publish programmatically from your backend system, allowing you to manage content, schedule posting, curation, and reposting on behalf of your users.

There are two ways to connect to networks:

• Direct API connection with each social network, such as Facebook Graph API or YouTube API. This often requires a complex approval process for each network and ongoing maintenance, but most networks do not charge for standard access – X/Twitter and Reddit are exceptions.
• Third party social media APIs. Although installation is easy and they handle maintenance, there is usually a monthly fee.

Here are some social media editing tools with API endpoints, in alphabetical order.

List of top social media APIs

Tag line: Easy to integrate Social Media APIs that allow you to manage your users’ social accounts right into your product. Publish posts, get advanced analytics, and manage comments. Ideal for business SaaS, CMS, DAM, and Agencies.

API Documentation: link

The price: Free to $149/mo with Premium or Business Plan if you have multiple users on your platform. The free plan offers 10 social networks and 20 posts per month.

Good: In our humble opinion, Ayrshare is the best social media api if you’re looking for an all-in-one social API … I mean, it’s our product after all! We’re the only API-first tool for social media planning, so everything we build is about fast and seamless integration with your backend system. That’s why we provide multiple SDK packages, coding examples, and complete documentation. The API offers posting, editing, analytics, comment management, YouTube shorts, Instagram Reels and news publishing, AI tools, and more.

There are 10 different social media integrations: Facebook, Instagram, X/Twitter, TikTok, YouTube, Google Business Profile, Reddit, Telegraph, Pinterest, and LinkedIn.

Cons: The dashboard is designed to manage your users and provides many developer tools, such as JSON for all requests/responses, webhook setup, code examples, and API keys. If you’re looking to spend your day posting on a desktop GUI, there are better choices than Ayrshare. In fact, we wrote and wrote an article on Why You Shouldn’t Use Ayrshare.

Tag line: Tell your brand’s story and grow your audience with a publishing, analytics, and engagement platform you can trust.

API Documentation: link – no new developer accounts since 2019

The price: $6 per community channel. The free plan offers 3 social accounts and 10 posts per month per social channel.

Good: We love Buffer! It was the first tool we used before developing Ayrshare, and it’s a popular social media platform. Buffer’s dashboard is very simple and is truly a model for all other apps for organizing and posting content to various platforms such as Facebook, Twitter, Instagram, and LinkedIn. The Buffer API is clear and has all the features needed to edit posts, with some cool features like reordering and shuffling future posts.

Cons: Simple – Blocking Buffer new developer access to the API. Unless you already have a developer account, you’re out of luck.

Tag line: Easily manage all your social media and get results with Hootsuite.

API Documentation: link

The price: $99 to $739 or more per month. The free version of Hootsuite was removed on March 31, 2023.

Good: Hootsuite is probably the most popular social media scheduling tool, and it has a great reputation and feature set. They offer a powerful social media management platform that supports editing and posting to popular platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. The Hootsuite API is well documented and straight forward. And if you want to post manually, they have one of the best GUIs.

Cons: The Hootsuite API hasn’t been updated in over 5 years and lacks many new integrations, such as TikTok, YouTube, and Instagram and Facebook Reels and Stories. Also, Hootsuite has been raising prices and removing the free tier. However, of the few APIs available for 3rd party social media, the Hootsuite API is one of the top ones to consider.

Tag line: Marketing, sales, and service software that helps your business grow without compromise. Because “good for business” should also mean “good for the customer.”

API Documentation: link

The price: $50 to $3,200 per month

Good: HubSpot is a great platform for marketing and they also have API integration for social posts.

Cons: Unfortunately, it looks like HubSpot has retired their API. We found the API a bit confusing without a clear way to select a network, like Twitter or Instagram, to publish a post. However, if you are already a HubSpot customer, you should first check out their API offering.

Tag line: Increase your productivity with advanced post scheduling tools.

API Documentation: link

The price: $20 to $83 per month

Good: SocialOomph takes a unique approach where each user sets up their own open webhook and provides that to the site. The platform then calls a webhook to post to that user’s account.

Cons: The use of webhooks is very technical and may be overwhelming for the average customer/user to understand and set up.

Tag line: We help publishers generate additional revenue from their best content on social media.

API Documentation: Not publicly available

The price: Unknown

Good: SocialFlow specializes in the publishing and marketing media industry. It is used by many publishers such as the New York Times, National Geographic Channel, and Fast Company.

Cons: Because SocialFlow keeps a strict say on pricing and their API, you’ll need to contact them directly.

These public APIs are some of the best options available for integrating social media functionality into custom apps, AI platforms, and CRMs. Using these APIs you can provide amazing social capabilities, whether you’re posting, getting stats, or managing comments, for your users.

Do you know of any other Social Media APIs we should include? If so, by discussion. And if you need more help integrating social media APIs, here are a few great articles: