Daily Delivery Unique Access – Jon Loomer Digital

Are you using Daily Unique Reach?

Daily Unique Reach is one of the oldest optimization options and is available under most campaign objectives. It’s actually been one of my favorite extensions for the past eight to ten years. I can use this when targeting a very small and relevant remarketing audience.

I revisited it recently, and strange things happened…

What’s going on?

Daily Unique Reach will aim to show your ad to people more than once per day.

It was a good way to control frequency before frequency capping improvements became available.

My Experience

I haven’t used this in years, so I decided to give it a try recently. I don’t know if this was a bug or the way Daily Unique Reach works now, but it’s very flexible.

One day, I won’t get a delivery at all. Next I will spend my entire budget per hour. It’s everywhere, and I don’t think I’ve ever seen anything like it.

Note that this is an audience size of 50,000 after audience filtering. It shouldn’t be a problem to find people to deliver ads to, so this is similar to delivery.

I doubt many people use this, but is this common in Daily Unique Reach these days?