Social Media Marketing

Go Beyond Basic Social Media API Integration

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We are often asked, “Why did you choose Ayrshare over developing direct integrations with individual social networks?”

In this article, we explain what you get with Ayrshare and how it’s better than building your own API and social media integration.

Over Table Stakes

Ayrshare does more than just showcase the valuable skills you gain by building your own integration. Whether it’s posting to forums, managing comments, accessing historical posts, or analyzing metrics, Ayrshare not only supports, but dramatically improves this important workflow.

How Ayrshare works

Ayrshare has a direct forward flow that allows your users to connect their social accounts to 10 social networks. Once your users have connected their account, you can make API calls on their behalf to publish posts, get statistics, manage their comments, and more.

All Improved

Even with these seemingly simple API calls, Ayrshare offers much more than you get with direct APIs. A few examples of how powerful Ayrshare phones are.

  1. Editing Posts: Ayrshare offers programming through the Ayrshare server so that posts are captured and processed at a later time. There is also a webhook response when the post is published. Most social networks do not offer traditional editing and webhooks.
  2. Send Verification: When you post through Ayrshare, the content goes through a rigorous set of technical and content checks that will return error messages with details on how to fix any errors. Social media platforms often lack detail in their error messages, which is a challenge for your developers and end users.
  3. History with Analytics: All social networks have historical endpoints, which provide a certain level of data. The Ayrshare team has developed many of these endpoints to provide a deeper history with more statistical data than you get from direct calls.

Above and Beyond

Ayrshare doesn’t just improve important workflows; and you get capabilities that no other social network offers through their APIs. Check out some of these additional skills

  1. Default schedule: Create a schedule for each of your users. For example, you can create a schedule to only post at 10 AM, 2 PM, and 6 PM. Submit posts and they are posted at appropriate times over the next few days or weeks.
  2. Generate AI: Have the Chat GPT-4 engine write the post for you or give you a few recommendations about options for rewriting your post text. You can even have your video or audio file transcribed and compressed.
  3. Acknowledgment of work performance: If you need the post to be reviewed before publishing, you can set the approval flag to post only after approval.
  4. Ayrlink: Create a great ‘link in bio’ page for your users. This is a single page website designed for mobile and has all the links relevant to that user such as their social account pages or website. Great for adding to Instagram and TikTok bios.
  5. Hashtags: Ayrshare can recommend hashtags to use in your posts, and you can have hashtags automatically added to your posts. Get more engagement without wasting time analyzing which hashtags to include.
  6. Media Hosting: You need publicly accessible URLs to post videos and photos to social networks. If you don’t have media hosting, Ayrshare can handle it. Simply upload your media files and Ayrshare returns a URL that you can use.
  7. Photo Templates: Use the included templates or create your own. An image template combines multiple image and text fields that combine to create useful graphics to be sent to the public.
  8. Webhooks: Stay informed about when your users link or unlink their social accounts and when scheduled posts go live, thanks to our webhook feature.

Too many

You get more than just good features. You gain speed in your time to market, use a reliable industry solution, and reduce your ongoing costs.

  • Get marketing fast with low construction costs. Avoid spinning off a dedicated development team. There is no need to spend time on complex authorization and permission processes, and you do not need to pay social networks to get API access.
  • It is reliable and trusted by leading companies. Make sure your social integration works from day one as you don’t have to figure out all the pitfalls yourself. And you get exclusive Ayrshare interactions with features you can easily get yourself.
  • Ongoing maintenance and support costs. Let Ayrshare manage the continuous stream of new API versions and features from each community’s networks. You don’t need to use a permanent support team.

As you can see, Ayrshare is more than just a go-to social media management platform. A complete tool that optimizes, simplifies, and enables the social media workflows your users need. Achieving this while saving cost, time, and complexity. With Ayrshare API endpoints, you’re empowered to build healthy, functional social media workflows in record time.

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