Reddit is eyeing the UK, India, Brazil and the Philippines to fuel international growth
Reddit is focusing on international markets like the UK, India, Brazil, and the Philippines to strengthen its user base.
More than 50% of Reddit users are outside the US, the company’s CEO, Jen Wong, told CNBC in an interview.
Wong highlighted India, showing that English-speaking users from the country engage in topics such as cricket and Bollywood.
“India is growing very fast. We see a big opportunity in India,” he told this newspaper.
The company plans to expand its translation efforts as it aims to expand its machine-based translation feature to more than 30 countries by 2025, CEO Steve Huffman said in October.
The US still accounts for 83% of Reddit’s total revenue, according to its third-quarter results. Wong told CNBC that the company plans to expand its advertising to other countries.
