Understanding the Difference Between Instagram Business, Creator, and Personal Profiles
[ad_1]
What are the differences between Instagram Business, Creator, and Personal profiles, when do you want to use each one, and what things should you consider when using the Instagram API.
If you are a user of the Instagram app or use the Instagram API (also known as the Facebook Graph API), you may have noticed that there are three types of profiles available in the app: business, creator, and personal. But what is the difference between these types of profiles, and which one is right for you, especially if you use the Instagram API?
Using the Instagram App
First, let’s talk about the basics. All three types of profiles allow you to share photos and videos, share stories and reels, and interact with others (DM) on the Instagram app. However, each profile type offers unique features and tools tailored to the specific needs of businesses, creators, and individual users.
You can easily switch between profiles by going to “Settings” -> “Account” within the Instagram app.
Check out the link to the Instagram guide for more information on changing profiles.
Business Profile
An Instagram “business profile” or “business account” is designed for all types of businesses, from small local shops to large corporations. With a business profile, you can advertise your products and services, share important information like your location and contact details, and access a range of tools and features to help you grow and manage your presence on the platform. Some of these tools and features include the ability to create and manage advertising campaigns, access detailed statistics and information, and enable users to book appointments or make purchases directly from your Instagram profile.
Key strengths of an Instagram business profile:
- Get real-time insights: Track your account performance using real-time data and learn what’s working well with your audience.
- Share contact information: People come to Instagram to create meaningful relationships with brands. Invite them to access your account.
- Sell directly on Instagram: 70% of consumers turn to Instagram for their next purchase.
- Engage with your community: Build relationships with customers through interactive stickers in Stories and 1:1 DM chats.
Creators profile
A “creator profile” or “creator account” for Instagram is designed for individuals who use the platform to create and share original content, such as artists, photographers, musicians, influencers, and other creative professionals. Creator profiles offer many features designed specifically for the needs of content creators, such as the ability to add a portfolio of your work, access to advanced insights and analytics, and the option to turn on monetization features like branded content. Creator profiles also allow you to collaborate with brands and other creators, and manage your presence on the platform more effectively.
Key strengths of Instagram creator profile:
- You can choose to hide or show category information and contact buttons on your profile.
- Get more advanced information and reach more people with promotions.
- The new inbox makes it easier to manage message requests and communicate with followers.
Personal profile
Instagram “personal profile” or “personal account” is the default profile type available to all users. Personal profiles allow you to share photos and videos, share stories and videos, and interact with others on the platform in a personal and informal way. Personal profiles don’t have access to the advanced features and tools available on business and creator profiles, but they do allow you to connect with friends and family, follow your favorite accounts, and discover new content on the platform.
Using the Instagram API
The Instagram API allows you to interact systematically with Instagram, including publishing content and getting analytics.
The key differences between the three types of Instagram profiles and API capabilities are:
- An authorized business profile has full API capabilities, assuming Facebook has granted the developer account the appropriate permissions. This means that a business profile can publish content and receive statistics.
- An authorized creator profile has the same access as a business profile except that the creator profile is not allowed to publish Instagram content.
- A personal instagram profile has limited API access and cannot publish content or receive statistics.
So, which type of profile is right for you? If you are a business owner who wants to improve your products and services or publish content through an API, a business profile is a no-brainer. If you’re a content creator who wants to showcase your work and have the ability to monetize your content or get analytics through an API, a creator profile is the way to go. And if you are someone who wants to share your personal information with friends and family within the Instagram app, a personal profile is the best choice.
About Ayrshare
Ayrshare is a social media API that allows you to publish posts, get analytics, manage comments, and send direct messages to social media directly from your platform. Read more in our social media API documentation.
