Ad Limits Per Page – Jon Loomer Digital
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What is your ad limit? Each Facebook page has a limit on the number of ads it can run at one time based on ad spend.
Let’s get yours…
What They Are
There are four categories…
- Less than $100k per month of highest spending: 250
- Under $1 Million: 1,000
- Under $10 Million: 5,000
- Over $10 Million: 20,000
Note that this limit is per page, not per ad account. So if one page is controlled by multiple ad accounts, all ads count towards the limit.
Find Yours
Per Page Ad Limits are found within the All Tools Menu under the Advertising group.
There you will find a list of pages you own and proceed to your limit.
Is It Necessary?
Meta started implementing per-page ad limits in 2019 because advertisers were hurting performance by running too many ads at once. And that is a real danger.
In fact, these limits seem unattainable. Running 250 ads while spending less than $100,000 per month is overkill. You’d have to use all sorts of automated systems to provide any benefit, and even then I’d be skeptical.
It makes sense to have a limit, but it feels like these need to be updated. Mainly because of the many changes since 2019 related to audience expansion and algorithmic targeting, there is little help in the number of ad sets (and resulting ads) that we have ever used.
In the end it’s easy, kids.
