Need for Phone Verification for New Advertisers
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When you create a new ad account, expect to jump through some new hoops.
Let’s discuss…
Phone Verification
There is a new update in Ads Manager for October titled “Phone verification requirement for new advertisers.”
It reads as follows:
If you are a new advertiser or have created a new ad account, you now need to verify a phone number before you can run ads and promote posts.
Meta says you can do this on your Account Overview page, which can be found in the All Tools menu.
But if you’re not, you’ll need to confirm once you try to publish an ad. Meta will then send you a verification code via phone call or text message.
It makes sense
Perhaps not a surprising requirement as we head into the US election. This is a strong control at a time when Meta will be fighting against ad rejections and bad actors. While you can easily create new email addresses to avoid Meta, phone numbers are more complicated.
Have you met this requirement?
