Start Planning Your Black Friday Deals Now
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Black Friday is almost a month away (I KNOW!), and you need to be prepared. Prepare your donation now.
Here’s what you need to do…
A donation
The most successful ads at this time will highlight an irresistible offer. That doesn’t mean 10% off or free shipping. These types of “offers” won’t cut it. People will be looking for deals.
That doesn’t mean your offer has to be a discount. It can be something new and different and fun that you’ve never done before. That’s what I’m planning (stay tuned!).
What you can’t do, most of the time, is to continue using what you’ve done throughout the year. Your ads will fade into the background.
Your Startup Strategy
Start planning what the offer will be. Plan a launch strategy, which may include building interest and anticipation a week or more in advance.
You may even choose to promote your offer a week or two before Black Friday. I have done this in the past and it helps to avoid noise. I had it Pre-Black Friday Weekend, and it worked great.
If you have a multi-pronged strategy that includes email, this early approach may be even more effective. Otherwise, if you wait until Black Friday, your emails and ads can be buried with all the other offers.
Walk in front of you. What are your plans?
