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The US Department of Justice (DOJ) is preparing aggressive remedies after its antitrust victory against Google, including the possible forced sale of the Chrome browser, Bloomberg reports.
Why do we care. Chrome dominates the global browser market, and its split with Google could dramatically shape the landscape of technology and digital advertising.
Forced sales of the Chrome browser and restrictions on Google product integration may change the way your ads are delivered, measured and optimized. This may also increase competition and transparency in the advertising world.
Big picture. Following the landmark decision to keep Google’s illegal search monopoly, the DOJ is enacting a comprehensive set of requirements to increase competition in the digital marketplace.
Important suggestions:
- Force Google to sell the Chrome browser.
- Separate Android Search and Google Play (without requiring Android sales).
- Extend advertiser control and transparency.
- Limit Google’s use of AI content.
- Block special search contracts.
Between the lines. The proposed remedies target Google’s ability to promote its products and services, which officials argue would stifle competition.
Dig deep: Google blasts DOJ’s ‘massive’ breach plan
Another side. Google’s VP of regulatory affairs calls the DOJ’s approach a “strong agenda” that exceeds the jurisdiction of the case.
What you can watch. The judge’s response to these proposals will determine how much Google’s business model may need to change and may set a precedent for future tech antitrust cases.
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