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Google is introducing new shopping features that are changing the way consumers find and compare products in-store and online.
Important features:
- Google Lens now offers in-store product price comparison.
- Google Maps enables local product inventory searches.
- Extended buy now, pay options later.
- Extended virtual card protection.
Why do we care. Google’s new shopping features, powered by AI and integrated across platforms like Lens and Maps, offer multiple touch points to influence purchasing decisions. However, improved price visibility and local inventory information can drive competitive pressure, reshaping how and where consumers shop.
This prominence may require you to change the campaign strategies of non-competing brands.
In numbers. According to Google’s internal data:
- 20 billion monthly visual searches through Lens.
- 45+ billion product listings on the shopping graph.
- 72% of shoppers use smartphones while in store.
Big picture. Google uses AI to bridge digital and physical purchases, empowering consumers with instant pricing and availability information.
What’s next. These factors can greatly influence consumers’ purchasing decisions, which may pressure retailers to compete more.
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