Graphic animation by Advantage+ Creative
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Meta announced a number of new features for Advertising Week 2024. One of them is Image Animation.
You can read about all the announcements here. Let’s dive into Image Animation, which might be Meta’s Advantage+ Creative’s best yet…
How It Works
Image Animation takes an image and uses AI to turn it into a short animated video.
Now I have this, and you can too.
How to get it
To see if you have this, create one ad image in the ad manager. When viewing advanced previews, filter by Advantage+ Creative enhancements.
The example in this video is great. At first it was a still image of a couple of dogs. The video makes the dogs move. It reminds me of the live photo option, but Meta uses AI to do this movement.
It’s like 3D animation development, but more advanced. It’s not just about zooming out and zooming in on the image, but it makes things move more naturally.
It Can Be Helpful!
This is very interesting and I’m sure it will lead to more engagement. Some of Advantage+ Creative’s enhancements have been useless, but this may improve performance.
One problem I have is that it seems that most of my images are not appropriate or lead to an error when I try to preview this enhancement. Maybe just a premature error, but something to watch.
