Own the Search Results for Your Business

Looking for a free ad on Google? It sounds like a scam, but that’s what you get with a Google Business Profile. A Google Business Profile is a free listing from Google when a user searches for a business or business type in Google Maps or Search. Have you ever searched for a business on Google and the information appears in the right hand column? That’s a business profile that can be set up on Google for free.

The listing includes important information about the business, such as its name, address, phone number, hours of operation, reviews, and photos. Also, the listing is mobile-friendly so that the Profile stands out more in mobile searches.

This feature was previously known as Google My Business. We applaud the company for rebranding and repositioning, which made their message easier for users – the name Google My Business has always felt uncomfortable to us.

Having a Google Business Profile is essential for businesses that want to increase their online visibility and attract more customers. When a business has a Google business profile, it is much easier for potential customers to find the business online and learn more about it. This can be especially beneficial for small businesses or locally focused businesses, as it allows them to compete with larger, national businesses for visibility in search results.

What is a Google Business Profile?

The main benefit of a Google Business Profile is that it allows businesses to provide valuable information about themselves to potential customers. Businesses can list their hours of operation, phone number, website, company logo, coupons, and other contact information, making it easy for customers to find what they need. Additionally, businesses can add photos and videos to their profile to give customers a better sense of what to expect when they visit.

A call to action button allows adding a link to your site. For example, a website may promote a Read more redirect button on their website. You can also create special offers, such as a 20% discount for the next week or events, such as an open house tomorrow from 2 PM to 3 PM.

Why You Need a Google Business Profile

A Google Profile helps your business stand out more prominently in search results, making it a valuable acquisition and lead generation tool. It’s the same as Google ads but free!

If your business has a physical location, then focusing on local search is very important. Over the past 10 years in the US, searches for “near me” have grown more than 50% annually.

If your business doesn’t have a significant physical presence to promote, then a Google Business Profile still helps as 5% of Google My Business listing views result in a website click, call, or referral request. Ayrshare Business Profile gets thousands of hits a month – and we’re cloud-based!

How to Set Up and Manage Your Google Business Profile

The first step is to find and verify your Business Profile on Google. Google has all the detailed steps that explain how to search for your business. On this page, Google even has a verification status tool that is useful if you want to check if your claim was successful. Note, Google may send you a physical card with a code to verify your address and search for your business.

Once you’ve claimed your business, you can start managing your Google Profile using the console dashboard. Click the Manage Now button. You will see a new section above the “Only visible to you” label that allows you to edit your Profile data.

You can edit your business description, business address, name, contact information, and more in the Edit Profile section. If you want to add images, click the Add Image section. We recommend that you spend some time clicking through each section to familiarize yourself with the skills.

Or you can use the Google Maps app and tap your profile picture and select Your Business Profile.

How To Update Your Google Business Profile With API

If you have a platform that sends or manages your users’ social media accounts, you can use Ayrshare to send or receive statistics via the Google Business Profile API from your backend system. This allows you to automatically create updates from your system for your company or your users, such as posting an update, creating offers or events, or uploading photos or videos.

Here’s an example of how to post a photo update to your Google Business Profile using the API. Check out our documentation for more API examples.

{
  "post": "What an image!",
  "platforms": ["gmb"],
  "mediaUrls": ["
}

What Can You Update on a Google Business Profile?

There are many important things to update on your Google business profile. And Google gives you the creative ability to make your profile truly unique.

Some things you should consider reviewing to get started:

• Display photos and videos of your business to stand out to your customers. People like to see visuals when searching for a business to visit.
• Create a coupon code to promote your special offer. Who doesn’t like getting a deal?
• Add a button as a call to action that links to your website or store. Adding a button that directs users to “Get Started Now” or “Learn More” can help increase internet traffic to the pages you use to convert your visitors.
• Post an upcoming event to promote something special. Add location and time so visitors have all the details. This works well for new product launches, open houses, and sample sales.

Google Business Profile is a great tool for businesses to improve their online presence, increase their visibility and attract more customers. It’s easy to set up and maintain, and it offers businesses a variety of benefits that can help them succeed in today’s digital world. We highly recommend it to all online businesses.