Small Budget Marketers Should Keep It Simple
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If you’re on a budget, keep it simple…
Look, I think you should always strive for simplicity, no matter what your budget is. But, this happens especially in small budgets.
How does it look
Let’s not get lost in how we define a small budget, but let’s say you have a daily budget of $50, or maybe less. Every time you create a new campaign or ad set, you break that budget.
You are hurting Meta’s ability to optimize by limiting the volume that each ad set can generate. You are probably making your results worse.
In this case, you should only run one campaign at a time with one ad set. This allows you to focus your budget on one action, and you should get better results. You might even get out of the learning curve.
It does not mean that you should always focus on the same goal. But, focus the budget you have on one goal at a time. If the campaign is ongoing, feel free to switch to another one.
Depending on the ads, expect Meta to show no more than two or three of your ads (don’t even think about approaching the recommended limit of six). You are unlikely to benefit from running more than three at once.
Keep it simple and limit complications. In isolation, you will have a hard time getting meaningful results.
Don’t Act Like a Big Budget Marketer
While I believe that big budget advertisers should use a simplified approach, it’s not that extreme. Of course they can split the budget between multiple goals, and they can require more complexity in their campaign structure. They have an advantage.
The key is this: If you don’t have the benefit of a big budget, don’t try to pretend to be a big budget marketer.
