The Best Hashtag Generator and Research Tools
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Check Out These Tools In 2023 For Your Hashtag Strategy
The hashtag concept comes from Tweet on Twitter, surprise, surprise. On October 23, 2007, developer Chris Messina suggested that the hash symbol (#) be used to group several messages under a common theme. The Twitter community embraced this concept, and from these humble beginnings, the hashtag not only became a powerful tool, but also changed the way people interacted with social media posts.
Eventually, many social networks decided to follow Twitter’s lead and use hashtags. Even Facebook fell into this trend and used this tool in 2013, and of course, Instagram hashtags were adopted at the beginning of the company in 2011. In 2017, 328 million hashtags were used every day.
Hashtags Today
Today, content is used for more than just personal messages. Hashtags are an important part of a business’s content strategy, and when used correctly they provide a way to find relevant content that readers share. Next, the organization produces a digital word of mouth campaign.
This is not to say that the use of hashtags is without fault. According to SocialMediaToday.com, there are common mistakes businesses make when incorporating this content into their social media feeds. Using a bunch of hashtags is one of these. As students tend to ignore these messages, their intent is diminished.
Another issue is the lack of research done by organizations to find hashtags relevant to their content. While it seems reasonable to use popular to increase exposure, your return on investment is limited this way. Hashtags currently on the list may disappear in a few days.
This is the reason why research is the first step in creating a social media campaign. It is important to understand how many hashtags you can use in each social network and the list of banned hashtags. Then move on to working on a hashtag strategy for your posts. To help you out, here are 7 hashtag generator tools and research tools to find the best ones.
Ayrshare
We will start with Ayrshare and our powerful API endpoints to generate social media hashtags and get recommended TikTok hashtags from a keyword.
Be careful: Ayrshare works great if you have a platform, app, or SaaS and need to generate or receive hashtag suggestions through an API. If you are only looking to create hashtags manually, see the next section below.
With Ayrshare’s social API, you get to easily post text-based hashtags:
curl
-H "Authorization: Bearer API_Key"
-d '{"post": "Today is a great day!", "max": 3, "position": "end"}
-X POST and answers:
{
"post": "Today is a great day! #todayis #greatday #greatdays"
}If you need to generate some hashtags by popularity based on TikTok data, simply make the following call:
curl
-H "Authorization: Bearer API_KEY"
-X GET Also find the most popular TikTok hashtags:
{
"keyword": "apple",
"recommendations": [
{
"viewCount": 71950998550, // The number of views that the recommended hashtag has received.
"name": "apple" // Suggested hashtag
},
{
"viewCount": 6318280101,
"name": "applewatch"
},
{
"viewCount": 2486358394,
"name": "applepencil"
},
{
"viewCount": 2142842131,
"name": "applemusic"
},
{
"viewCount": 1506224079,
"name": "applesquad"
},
{
"viewCount": 1307287255,
"name": "apples"
},
{
"viewCount": 1008293028,
"name": "applepie"
},
{
"viewCount": 788388838,
"name": "applejuice"
},
{
"viewCount": 1024901638,
"name": "appletv"
},
{
"viewCount": 679033194,
"name": "applechallenge"
}
]
}Finally, you can also use the ChatGPT API endpoint, using GPT-4, to generate social media posts with hashtags and emojis.
{
"status": "success",
"post": "🎉🛍️ Introducing the stunning new shoes that's now on sale! You can choose from three different colors – red, blue, or purple – and trust us, they're all amazing! Don't miss out on this beauty and grab yours today! 🙌 #newshow #onSale #fashionable #colormebeautiful 🌈"
}Check the pricing page for more details.
RiteTag
Part of a comprehensive collection of social media tools, RiteTag is a component used to find and create the best hashtags. Similar to Hashtagify, it allows users to search for trending hashtags and meta information for both text and images. Accommodating platforms like Twitter and Instagram, RiteTag is available as a mobile app for iPhone and Android. They also offer subscribers a Chrome extension for instant hashtag discovery.
You have the opportunity to see other features of RiteTag on their home page, although it is difficult to find a small one. Search Hashtags field at the top of the page.
When you enter a suggestion the system displays impressive information. Among the data is a list of frequently used hashtags. This is measured in unique tweets, retweets, and exposure per hour. Scroll down and find hashtags with a long life and those only found on Instagram.
RiteTag also has a comprehensive report of Instagram hashtags based on your profile activity. This is only refunded if you sign up for RiteTag. Fortunately, they offer a free seven-day trial. This gives you time to evaluate the application and decide if the annual subscription is a good return on investment.
RiteTag pricing
RiteTag costs $49 per year when separated from the RiteKit package. This includes hashtag suggestions for 1000 queries per month from browser extensions and mobile apps combined. However, hashtag reports are a separate charge based on data volume.
You can learn more about RiteTag’s additional subscription benefits on their pricing page.
A keyhole
Keyhole is more than just a hashtag tracking tool, though that’s a big part of its platform. Overall, it allows the customer to automate most of their social media analytics under one umbrella. By doing so, it helps businesses free up the necessary production time.
Unlike other apps, Keyhole uses a single dashboard to display its hashtag tracking information for multiple social media platforms. Additionally, they support analytics within TikTok. With their AI learning feature, Keyhole predicts whether the hashtags you choose will allow you to achieve campaign goals.
Among the following are:
- Positive and negative audience posts under the hashtag.
- Top followers and comments require a quick response.
- Relevant keywords and branded hashtags for your business to promote it in places you wouldn’t have considered before.
The downside to Keyhole is the lack of exploration capabilities. You are not allowed to see what the program does unless you sign up for a free trial.
Keyhole Price:
Keyhole does not provide a price list for their app. You must email them to receive the discount. Some sites, such as G2.com, have limited prices based on their reviews.
However, do not take this pricing information as accurate. Keyhole, like other hashtag generators and research tools, regularly changes its prices for promotional purposes.
Advanced Twitter Search
Being the platform that launched the hashtag, it’s no surprise that Twitter has an advanced search option to find hashtags in your area of interest. While it doesn’t have the automatic reporting capabilities of other apps, it helps you narrow down your hashtags to reach the right audience. In addition, advanced search is free.
Despite its necessity, the Advanced Search option is hard to find. Enter what you want to look for in the Search field to get to the filters screen. Below is the Advanced Search option.
Scroll down in this window to find the These Hashtags field. This is where you add entries for the most commonly used meta information. This displays the top tweets related to the data you provided.
Twitter Advanced Search Price:
The advanced search option is free for Twitter subscribers. There’s no need to upgrade to their premium service, Twitter Blue, when it finally rolls out beyond Canada or Australia. As of this writing, they do not offer new advance search options to increase hashtag usage.
Bonus: Don’t forget the common Twitter hashtags in the “What’s Happening” section on the Twitter homepage. A great place to find what’s popular right now.
All Hashtags
Every Hashtag has two important things going for it. First, a free hashtag generator tool. Second, it goes beyond just Twitter and Instagram and gives you hashtag information on Facebook, Pinterest, and TikTok.
The app is not part of a larger business. Instead, All Hashtag is used by someone who makes money from ads. How do we know this? They say so on their support icon.
The offerings that All Hashtag offers to generate and track this meta information are extensive. For example, our search results on #socialmedia. The tool gave us 30 best options and five more to review. Also, we are given the option to copy these hashtags for our purposes.
We also tried their Analytics tool and found it very informative on how the hashtag #socialmedia has achieved the best in its category. However, you need to scroll through several ads to get all the data.
Finally, All Hashtag is a great and free tool to maximize the power of your meta information.
Flick
Flick has the distinction of being recommended by Instagram for a case study. In fact, it only does hashtag generation and social media research. Therefore, it may be considered a subject matter expert on the platform.
Another advantage Flick has is its program dashboard. Rather than the user having to jump to different sub-menus to perform and analysis, everything is on one screen. As a result, you can select an option from the menu on the left or drill through each result.
The search itself offers 40 suggestions for each entry. On top of this, it contains a banned/flagged hashtag checker. This informs you of meta information that has the potential to cause shadow bans on Instagram. Now, you have the ability to save top hashtags and find them on your desktop or mobile device.
Like Keyhole, there is no option to try to log out of their website. You must create an account and provide credit card information for the seven-day free trial.
Flick Prices
Similar to other hashtag generators and research tools, Flick offers better deals on their annual subscriptions with their monthly plans. They have four pricing tiers – Solo, Growth, Pro, and Agency. Each one offers the added ability to link multiple Instagram accounts and track hashtags within posts.
As the company is based in the United Kingdom, the prices listed are based on British pounds. We estimate that Solo’s annual subscription comes down to $10 per month. Premium Agency is $50 per month.
Whether you’re looking for trending Instagram hashtags, the most popular Twitter hashtags, or you want to start your own, these tools will help you find hashtags that will give you the most visibility and engagement with your social media users.
