What is Enhance CTA? – Jon Loomer Digital
There is a new enhancement for Advantage+ Creative called Enhance CTA. Here’s how it works…
What’s going on?
When viewing your Advantage+ Creative enhancements, you may have a new option to enhance your CTA.
Here’s how Meta describes it:
We’ll pair keywords with your CTA in News coverage to share information about your offerings and encourage action.
There is an option to customize this enhancement, though it seems buggy to me. When I click on “Customization,” here’s what I see…
It will give you the option to “Use AI to target ad phrases.” Under that option, I see a message that Meta could not identify the phrases in my text options. I even loaded it with advertising phrases, and it got nothing.
My guess is that if Meta’s AI can identify advertising phrases, it will list them here. And since this is how you can customize this enhancer, you’ll be able to remove the ones you don’t like.
How These Enhancers Work
This is for news placement only and will create a CTA overlay for you. As with all Advantage+ Creative enhancements, the Enhance CTA will only be used in some cases where Meta thinks it can improve performance.
If you don’t want it, of course, you’ll need to disable it actively.
