What is the best social media for attracting B2B clients?
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Let us help you find the best social media for business-to-business (B2B) by weighing the pros and cons of each social network! In this post, we’ll take a look at popular B2B platforms, including LinkedIn, Facebook, and Twitter to keep in mind when planning your content marketing strategy!
Why is a social media presence important for B2B brands?
If you are doing B2B marketing, you need to ask yourself the following questions:
- What are the best ways for potential buyers to find your business?
- If my clients can’t find information and comments about my services online, will they have the confidence to buy?
- How do I stop negative comments about my product from spreading online?
There are many benefits to having a social media presence, including the following:
- To create more awareness of the brand
- It produces new leaders
- Community building
- Remarketing to your existing customers
How to decide which social media to use?
Everyone has heard something like this before: “You need to be on TikTok because it’s trending”. But being on all social media takes a lot of time. So how do you decide which platform is best for your B2B business?
Before choosing a social media platform, you need to consider a few things:
- Terms: Are you looking increase sales or marriage?
- Target audience: What type of content would best engage your audience?
- Time: How much time do you spend on social media marketing?
- Budget: Will you hire a marketing team or outsource a communications manager? Do you have a budget for paid ad campaigns? Or will you focus on organic content?
Which social media is best for B2B marketers?
Let’s look at the pros and cons of each social media platform.
#1: LinkedIn – The leading platform for B2B leads for Professional and Large Companies
Do you want to attract large B2B clients? Then LinkedIn has the target audience you want: professionals, company executives and decision makers.
- 51% of Americans have a college degree use LinkedIn
- 71% of LinkedIn users have income of USD 50,000 or more
- 80% of leads related to social media B2B from LinkedIn
Benefits of using LinkedIn:
- Build brand awareness
- Network with top professionals
- Generate new leads and close sales
- Move people down your marketing funnel
- Advertising features are available
However, even with all these benefits, making LinkedIn a central part of your marketing may not work. LinkedIn is best used as part of a larger, multi-channel strategy.
Disadvantages of LinkedIn:
- Small user base (compared to Facebook and Instagram)
- It is very difficult to grow a large audience for your product
- It requires a long-term commitment and resources
- Many spam-like messages
How to use LinkedIn for B2B marketing
Remember that the network, lead generation again building brand awareness The best ways to use LinkedIn for B2B marketing. If these are your goals, you will find LinkedIn to be the best platform to help you achieve them. Once you’ve built a network, start experimenting with LinkedIn message ads to reach more people and generate new leads.
What can you post on LinkedIn?
“Images are the most popular post format on LinkedIn (50.96%), followed by links (30.94%).” – Social Insider
- Native content: Post branded videos, infographics, statistics, quotes, surveys and testimonials to increase brand awareness
- External content: Share links from your blog to start conversations
- LinkedIn events: Organize online events to connect with your audience
- LinkedIn Ads: Use message ads and lead generation forms to generate new leads
Publishing articles on LinkedIn versus your blog
Since content hosted by LinkedIn usually doesn’t add much SEO value, you should keep your best articles on your website. Then share your links on LinkedIn to start conversations with your network. This will help you increase your reach and direct more leads to your website, and further down your marketing funnel.
#2: Facebook – The best platform for B2B ads
Users: 2.9 B people
Suitable for: paid ads, lead generation, organic content
Facebook (owned by Meta) is the largest and most stable marketing platform. Their Business Suite has a range of tools to help you achieve your B2B marketing goals through paid advertising. The main advantages of using Meta are its global audience, large number of business accounts and advanced marketing tools.
Advantages of Facebook:
- Large, global user base (including 200 M businesses)
- Great marketing and targeting skills
- New B2B audience segmentation to help you reach decision makers
- Reach people who are engaged with your business
- Capture new leads with Lead Generating Ads
Disadvantages of Facebook:
- Business Suite is complicated for beginners
- Facebook Ads Management requires expert knowledge
- Facebook has strict advertising policies, which means it can limit/suspend your ad account for non-compliance – resulting in loss of ad credit.
- Many young people (Gen Z) are not on Facebook
How to use Facebook for B2B marketing?
Start with a goal: What would you like to achieve with Facebook marketing? Then, find the best content to share for your goals:
- Product Awareness: Attract new people to your page with targeted ads and inspire them with educational video content, tips and tutorials.
- Community Engagement: Start conversations with your existing audience by using storytelling, informative and entertaining posts.
- Lead Generation: Create classes, workshops and host paid events to promote your business with creative ads.
#3: Twitter – The Best Growing Platform for B2B Marketers in 2022
- Users: 237 million users worldwide
- Suitable for: Community building, Customer service, live events
- 70% of marketers plan to increase investment in Twitter
Social media marketers are often looking for new platforms and features to invest in. In 2022, Twitter tops the list of platforms where B2B marketers plan to increase their investment with 70% of marketers planning to increase their revenue. Twitter is also adding new content formats and features, including Twitter Notes, Twitter Spaces (an audio tool) and Twitter Communities for more ways to connect with your B2B audience.
