Pivot Away from Targeting Strategies by 2025
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If you use an ad agency, it’s time to start your pivot.
As we look to 2025, review your value proposition. If the main way you differentiate yourself is by directing services, you’re on borrowed time.
We can have a philosophical discussion about the need for hard targeting strategies another day. This is not meant to start an argument about how effective your tactics are.
Here’s what I mean…
The Trend
What is undeniable is that the trend is towards algorithmic guidance and less regulation. Whatever weaknesses exist in algorithmic identification now, they will improve.
You need to prepare for that.
Even if you can prove value with your targeting strategies now, it won’t last long. And in the end, you may not even be able to use these methods.
So what?
Your Pivot
Start circling now before it’s too late. Set yourself apart by highlighting resources that will be relevant and popular for years to come.
It doesn’t mean you can’t continue to use targeting strategies that you believe are working. Instead, you should stop focusing on what you can do by identifying why someone should hire you. You should build and highlight other technologies that will help your agency keep up with the changes.
We’ll talk about what to do instead in my next video.
