[ad_1]
Improve User Experience and Conversions with Social Login APIs
One of the most effective ways to improve your user onboarding and retention is to use social login APIs. Social login, also known as social login, APIs allow applications to easily authenticate users by using their social network account to securely verify their account. Anytime you see a button on a website to sign in with Google, Facebook, or GitHub, that’s a social sign-in. You can integrate directly with social media or use an integrated social media API login solution. Even if you don’t need to post on behalf of your users on a social network, you can use a social media verification service.
What is social login?
Social login, also known as social login or social authentication, is a powerful tool that uses existing social media accounts to simplify the process of logging into your app or website. By using strong authentication and security measures for popular social networks, you can provide users with a friction-free entry point to your digital platform.
It means that if a user is already signed in to one of their social media accounts like Facebook, Gmail, GitHub, or X/Twitter, then they won’t need to sign up for a new account on another site. They can simply use their existing social media login.
Social login reduces the friction of new users registering, clicking once and logging in, and takes the burden of forgotten passwords off your shoulders.
It uses social login
Social login relies on OAuth 2.0, which does not require the user to share their credentials with any third-party site. This process allows the social network to be the identity provider and issue tokens to the application with the user’s permission.
If you’re using social login, you’ll add a “Sign in with Facebook”, “Sign in with X”, or “Sign in with GitHub” button. The user clicks that button, logs into that social network, and accepts a grant of app permissions. Then the social network ensures that the user’s identity and the application can proceed with actions that respect those permissions.
Benefits of Social Engagement
- Easy Entry. Users usually don’t want to set up a new login with another password for your app. Using their existing public account makes it easy and quick to sign in and eliminates the need to create a new dedicated account and password.
- User trust. Users are generally familiar with the social login process as it is common to all applications. Users have the ability to revoke permissions for any application on the social identity provider’s site.
- Free authentication. Apps can use social media API login for various social media platforms for free. It is a win-win as this process makes each social network more attached to its users while the app gets a great free flow of traffic.
- Free Data. Every social network provides a different set of data about the user. After the login process is completed, the app can access the user’s profile picture, email address, age, and other data.
Top Social Login APIs
authority0
Auth0 is now owned by Okta, and provides corporate identity solutions for their users and customers. The Auth0 solution makes various APIs a unified call and response. They support 30+ social media providers including Facebook, Twitter, Google, Yahoo, PayPal, Box, and Salesforce.
Learn more about Auth0 Social Login
Firebase
Firebase is a PaaS, Platform as a Service, provided by Google. Firebase handles web hosting, analytics, serverless cloud services, and social login. They support Apple, Google, Facebook, Twitter, and GitHub. Ayrshare uses Firebase auth in conjunction with the Firebase dashboard. We found the process to be easy to set up and maintain.
Learn more about the Firebase Authentication Social Login API
LoginRadius
LoginRadius offers proprietary solutions for both B2C and B2B platforms. They support Facebook, Google, Twitter, Linkedin, and Github. Each section of their program supports a different set of social service providers.
Learn more about the LoginRadius Social Login API
miniOrange
miniOrange offers proprietary solutions to company employees and customers. Their SSO Platform includes social sign-in, multi-site sign-in, and shared sign-in. They support Facebook, Google, LinkedIn, and X/Twitter.
Learn more about miniOrange SSO
Okta
Okta is a publicly traded company with over 10,000 customers. The platform supports multiple business identity solutions including social. Current social integrations that support it are Apple, Facebook, Google, LinkedIn, and Microsoft.
Okta Social Login features include user registration profile capture from identity providers, user authentication, social profile synchronization, links to multiple social profiles, and OAuth 2.9
Learn more about Okta Social Login
OneAll
OneAll provides social network integration, and customer identity solutions. Their Social login offering is provided via plugins and API. They support 40 social login providers including Facebook, Amazon, Apple, Google, LinkedIn, YouTube, and Reddit.
Learn more about OneAll Social Login
OneLogin
OneLogin provides a login platform for employees and customers. They have over 5,000 customers. The OneLogin experience platform supports social login.
Learn more about OneLogin Authentication
Should You Offer Social Check-in?
Your application and business needs may be different, but the most common are sites that offer social single sign-on. In fact, some sites even go as far as offering only social login and no way to sign up by email. If you are considering social login, then social media authentication offers are a good option. Make sure you choose a provider that supports all the popular social media platforms you need.
